Insights and analytics
Sales, order, customer, finance, stock and traffic reports on every plan, a live view of who is on the shop right now, and every web order credited to the channel that first brought the shopper in. All of it on the analytics dashboard that comes with the shop.
Live View on every plan
Who is shopping, as it happens
Sales by channel, in pounds
First-touch credit for web orders
Pick a report and set the dates. The over-time reports sit against the previous period or the same days last year, and every one exports as CSV, Excel or PDF.
Opens that section below
Conversion funnel built in
From page view to paid order
The dashboard
Four headline numbers against the previous period or the same days last year, the money from gross sales down to net and total sales, and the funnel from first page view to paid order. Pick any date range.
Gross sales, orders, average order value and returning customer rate, each with its change against the previous period or the same days last year.
Gross sales, then discounts, returns, shipping and taxes, down to total sales. One list, no spreadsheet.
Page views, product views, basket adds, checkouts started and purchases, with the drop between each step.
Total sales by product, best seller first, with the change on the period you picked.
AI assistants get their own line
With the orders and revenue they led to
Sales by channel
Orbit notes where each shopper first arrived from, then credits their paid order to that channel. You see it in pounds, not clicks, without GA4 or an ad pixel.
Each paid web order goes to the channel that first brought that shopper in: direct, organic search, social, email, referral, paid or an AI assistant.
Tag a link with utm_medium=email, or cpc for ads, and shoppers who first arrive through it are counted under Email or Paid.
Visits from ChatGPT, Perplexity, Claude, Copilot and Gemini are recognised and counted, with the orders and revenue they led to.
It comes from the visit counting every Orbit shop already does, so it starts with your first visitor.
Runs without you
Six things the dashboard does on its own once the shop is live.
Sales by product, by variant and by customer are already reports. Export the one you need instead of rebuilding it.
Tag newsletter links with utm_medium=email and the shoppers who first arrive from them are credited to Email.
Visits, sessions and searches are counted by the shop itself, so the reports fill from the first visitor without a tag manager.
Total sales breakdown runs from gross sales through discounts, returns, shipping and tax to total sales.
Live View shows basket adds and purchases as they happen, and you can pause the feed to read it.
Searches by search query lists what shoppers typed into your search box.
Reports
Every report takes a date range: today, yesterday, the last 7, 30, 90 or 365 days, or any range you pick. Those marked (compare) sit against the previous period or the same period last year. All export to CSV, Excel or PDF.
Live View
Analytics > Live View shows the active visitor count, a globe of where they are and a feed of product views, basket adds, searches and purchases as they happen. Pause it to read, resume when you are ready.
Ask Nebula
Ask how the funnel did last month or which products sold best, and Nebula looks up the same data, answers with a short summary and adds a chart or table you can download as CSV. It can run any of the dashboard reports by name too.
Sales
Revenue by time, product, variant, bundle and customer, and the pattern across the week.
Orders
How many came in, how fast they went out and how many were delivered.
Customers
Who came back, where they are and who bought once.
Finances
Finance summary carries gross and net sales, discounts, returns, shipping, taxes and total sales for any range: the one your bookkeeper asks for. Payouts and card fees live in Payments.
Inventory
Stock on hand and its value, what sold through and how fast.
Acquisition and behaviour
Visitors and sessions over time and by location, the conversion rate, and what shoppers typed into your search box.
(compare) marks the reports that can sit against the previous period or the same period last year; (Enterprise) the two that come with the Enterprise plan.
What happened
Sales as they happened
Reports count what sold, to whom and when. Export any of them to Excel and take the figures wherever you like.
90 days
Of visit-level detail
Individual visits are kept for 90 days, so first-touch credit, AI traffic and search terms look back that far. Daily totals and every order stay in the reports.
Unknown
Is a channel too
An order with no tracked visit behind it, such as one you key in yourself, sits under Unknown rather than being guessed.
Pricing
£19
a month, billed yearly, ex VAT
Included: Analytics, reports and Live View
14 days free, no card
£64
a month, billed yearly, ex VAT
Included: Analytics, reports and Live View
14 days free, no card
£187
a month, billed yearly, ex VAT
Included: Analytics, reports and Live View
14 days free, no card
£749
a month, billed yearly, ex VAT
Included: Analytics, reports and Live View
14 days free, no card
Enterprise adds Cost of goods sold, with gross margin from the cost recorded at each sale, and Inventory value (current) from the weighted-average cost engine. Prices exclude VAT.
Get started
Start on Solo at £25 a month. The dashboard, the reports, Live View and sales by channel are there from your first visitor, and Nebula can fetch a number when you haven’t time to click.
Enterprise adds Cost of goods sold and gross margin from the unit cost recorded at each sale, and what your stock on hand is worth right now at weighted-average cost.
FAQ
Straight answers on the reports, the channels and each plan.
Related
Tracking
GA4, Google Ads, Meta, TikTok, Snapchat and Pinterest, each a pasted ID behind the cookie banner.
Finance
Every payout itemised, and the VAT invoice emailed the moment a customer pays.
Nebula
Nebula answers analytics questions in chat and runs any report with a CSV download.
On every plan
Live View and the reports start with your first visitor. Try them on the 14-day trial, then plans start at £25 a month.
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