Launch your store
without the app tax.
Solo is £25/mo and the tools come with it — page builder, blog, SEO tools, discounts, gift cards, analytics, abandoned-cart recovery. One person, one bill, no stack of monthly apps. No card to try it.
Why startups get stuck
The hidden costs that sink early-stage brands.
The app bill creep
The base plan looks cheap until you add apps for email capture, reviews, gift cards, abandoned-cart recovery, and analytics. Each solves one thing. Each sends its own invoice.
Ten apps, ten dashboards
Every app brings its own login, its own settings page, and its own support contact. When checkout breaks the night before a launch, you get to work out which one did it.
Basics on the upgrade ladder
On a lot of platforms, things a small shop actually needs — abandoned-cart emails, gift cards, proper reports — only start on mid-tier plans. You pay more to unlock features, not because you've grown.
Plugin maintenance
On self-hosted stacks, every plugin conflict, platform update, and broken checkout is yours to fix at 2am — while the people you compete with are sleeping or shipping.
Weighing up a specific platform? We keep honest comparisons: Shopify, WooCommerce, BigCommerce — or see them all.
What's in the box on day one
What a startup store actually needs — included.
Page builder, built in
Drag-and-drop sections, live preview, no code. Part of the core platform — not a separate plugin, not a monthly add-on.
Blog & SEO tools
A proper blog and on-page SEO tools, part of the platform — content and commerce on one domain, without a separate CMS subscription.
Discounts & gift cards
Discount codes and gift cards are core features, included from Solo upwards — not a paid app, not a higher tier.
Abandoned-cart recovery
Recover abandoned checkouts automatically — included on every plan, Solo included. Elsewhere this is usually a mid-tier feature or yet another app.
Analytics, included
Sales, traffic, and product performance in your dashboard from day one — you know what's selling before you've wired up a single tracking app.
Nebula, the AI assistant
Nebula helps draft product descriptions and customer emails when you're the only one in the building. It's plan-gated — check pricing for which plans include it.
Built UK-first
A UK platform, not a US import.
Hosted in London
Your store runs on AWS in London by default — quick for UK shoppers, and your data stays close to home.
Royal Mail, direct
Print Royal Mail labels straight from the dashboard through the direct integration — no courier app sitting in between.
Card rates in pence
Card rates quoted in pounds and pence, not converted from dollars — from 2% + 25p on Solo, lower on higher plans.
Honest pricing
Starts at £25. Grows with you.
No surprise tiers. No essential feature suddenly locked behind a higher plan. You move up when your team grows — not when you hit an artificial limit.
Solo
£25/mo
For solo founders launching their first store
- 1 staff account
- Unlimited products, 100GB storage
- All core features, abandoned-cart recovery included
- 14-day free trial, no card required
Team
£59/mo
For small teams after product-market fit
- 10 staff accounts
- 300GB storage
- Lower card processing rates
- Everything in Solo
Founder questions, answered.
The things early-stage operators ask us most — trials, fees, migration, and what happens when you grow. If yours isn't here, the help centre has more.
Start free. Scale when you're ready.
14-day free trial. No credit card required. Month-to-month, no lock-in.