SEO tools
Rename a product, category, page, post or brand and the 301 is added for you. Moving from another platform? Import your whole redirect map from a CSV or Excel file and test it on the trial before you move the domain.
On every plan, from £25 a month
SEO Settings
Optimize your store for search engines and social media sharing
Homepage SEO
Set the default meta tags for your store homepage. These appear in search engine results and when your page is shared on social media.
Image alt text
Alt text describes an image for search engines and for people using a screen reader. Set it automatically so you don't have to write it for every image.
Choose one of the default options or customise your own template:
Robots.txt
Control which pages search engines can crawl. The robots.txt file tells web crawlers which URLs they can access on your store.
Sitemap
Your sitemap is automatically generated and kept up to date as you add or modify products, collections, and pages.
301 redirects for renamed or retired URLs. Auto-created when a product, page, category, or blog post handle changes.
Automatic 301 redirects
Added for you on every rename
Write a title and description as you add products. The sitemap, the canonicals, the structured data and the 301s look after themselves from the first one.
Opens that section below
Every redirect in one list
Automatic, manual or imported
Redirects
Change a handle and Orbit adds a 301 from the old address to the new one. The list shows which redirects were made for you and which you added, and the import takes a whole map at once.
Products, categories, pages, blog posts and brands all get an automatic 301 when their handle changes.
Rename something twice and the oldest link is pointed straight at the newest page. A redirect that would loop is refused.
Import a CSV or Excel file of up to 25 MB, match your columns to From Path and To Path, and choose whether to create new rows, update existing ones, or both.
Send an old address to another page on the shop or to a full URL on another site, and export the whole list when you want a copy.
AI search readiness check
Barcodes, images and descriptions
AI search
Some shoppers now start with ChatGPT, Gemini or Perplexity instead of a search box. The AI Shopping page in your dashboard shows how ready your catalogue is, which assistants are already sending people, and a setup guide for each one.
See what share of your products have a barcode, at least one image and a description: the fields assistants match on and quote from. It warns you if a custom robots.txt rule would block an AI crawler.
Visits from ChatGPT, Perplexity, Claude, Microsoft Copilot and Google Gemini are counted apart from search, with the orders and revenue each led to, over 7, 30 or 90 days.
robots.txt allows OAI-SearchBot, GPTBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User, Google-Extended, GoogleOther, Bingbot and CCBot, and keeps them out of checkout, account and filter pages.
Already use Claude or ChatGPT? Paste Orbit’s address into its connectors, tick what it may read and change on a consent screen, and ask it to find an order or fix a listing. Cut it off from Settings whenever you like.
Runs without you
Six things the storefront does for every page without a plugin or a setting.
sitemap.xml lists every published product, category, page, post and brand with the date it last changed, and splits into an index as the catalogue grows.
Checkout, basket, account and preview pages stay out of search, and so do the filter and sort URLs that only waste crawl budget.
A product that is not published is marked noindex, even if someone shares the link.
Each product page names one full canonical address, so a link with tracking tags on the end is not a second page.
Product links unfurl with the product’s own photo and a large card; everything else uses the social sharing image you set once.
Links in the old /collections/ shape forward permanently to /categories/, with nothing to set up.
Exactly what’s built in
For the person who will view the source. Every line here is what the storefront and the dashboard do.
Listings
Every product, category, page, blog post and brand has a search listing: a title counted to 70 characters, a description counted to 160, and the address it lives at. The product editor previews the result as you type. Change a handle later and the 301 is added for you.
Structured data
Each product page carries schema.org Product data built from the product itself: the price in the shopper’s currency, whether it is in stock, the brand, the barcode as the GTIN or the SKU as the MPN, and the images. On sale, the old price goes in as the list price. Products with differently priced options publish their lowest and highest price and how many options there are.
Sitemap
sitemap.xml lists every published product, category, page, blog post and brand with the date it last changed, and turns into a sitemap index when the list gets long.
robots.txt
Private areas and filter or sort URLs are blocked, the AI search crawlers are allowed by name, and anything you add goes under a Store custom rules heading. The defaults stay.
Redirects
Automatic on every rename, manual whenever you like, imported from CSV or Excel with column mapping, exported back out, and flattened so no old link takes two hops.
Hundreds at once
The product bulk editor can replace, find and replace, or clear SEO titles and descriptions across every product you select. Nebula writes a first draft of a title from the product name or a description from the product details, and can update the homepage meta or add a redirect when you ask.
Page speed
The Themes page shows Core Web Vitals from your own visitors at the 75th percentile, so you can see what a theme change did to real load times.
Languages
Categories, pages and blog posts can carry a translated SEO title and description for each storefront language.
Moving a shop
No surprises later. This is what a move needs before you point the domain at Orbit, whether you do it on the trial or with us on a call.
Redirect map
A CSV or Excel file with a From Path and a To Path column, up to 25 MB. Match your columns in the import dialog, pick create, update or both, and duplicates are flagged before anything is written. Keep the redirects for at least a year.
Products
A Shopify product export imports as it is, keeping each handle, SEO title and SEO description. A WooCommerce product export imports too. Anything else starts from Orbit’s sample CSV, then the column mapper matches the columns it recognises and you set the rest.
Your URL list
Your old sitemap and the Search Console Pages report, so the map covers pages with links as well as pages with traffic. Old /collections/ links forward to /categories/ without a row.
Handles kept
Shopify product exports
Each product keeps its handle, SEO title and SEO description, so its address stays the same after the move.
Added on top
robots.txt
Your rules go under ours, so the defaults that keep checkout, account and filter pages out of search, and the AI crawler allow list, stay in place.
Sitemap ready
Search Console
Verify your domain there, submit the sitemap address once, and Orbit keeps the sitemap current from then on.
Pricing
£19
a month, billed yearly, ex VAT
Included: SEO tools, redirects, structured data and the AI Shopping page
14 days free, no card
£64
a month, billed yearly, ex VAT
Included: SEO tools, redirects, structured data and the AI Shopping page
14 days free, no card
£187
a month, billed yearly, ex VAT
Included: SEO tools, redirects, structured data and the AI Shopping page
14 days free, no card
£749
a month, billed yearly, ex VAT
Included: SEO tools, redirects, structured data and the AI Shopping page
14 days free, no card
14 days free, no card. Prices exclude VAT.
The Google Shopping app puts your catalogue into Google Merchant Center, priced on its store listing (opens in a new tab) before you install.
FAQ
Rankings on a move, URL shapes, structured data, robots and AI search.
Related
Channels
Google, Microsoft, Facebook, Pinterest and Snapchat feeds, each a plugin from the plugin store.
Insights
Sales by channel, with AI assistants as their own line.
Blog
Every post gets its own title, description, handle and a place in the sitemap.
On every plan
Import the redirect map on the trial and test it before you move the domain. 14 days free, no card, then plans from £25 a month.
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