One back office. More than one way to sell.
A hosted storefront that's fast out of the box. Amazon, eBay, Etsy and TikTok Shop through plugins we build ourselves. Wholesale accounts for B2B buyers, supplier connections for dropshipping, and a full API when you'd rather build your own. Every order lands in the same dashboard.
Ways to sell
Channels
Six ways to sell, one catalogue behind them.
Retail on your storefront, marketplaces and shopping feeds through first-party plugins, wholesale on account, dropship through suppliers, or a storefront you build yourself. Different fronts, same products, same orders screen.
Your storefront
A fast hosted shop on your own domain — the channel that actually converts. Built with the page builder, served from our infrastructure, and connected to the same checkout, stock, and orders as everything else.
Marketplaces
Amazon, eBay, Etsy and TikTok Shop — through plugins we build and maintain ourselves. Listings push out from your catalogue, stock stays synced, and marketplace orders land in your Orbit dashboard as native orders. The Amazon, eBay and Etsy plugins are free.
Shopping feeds
Free feed plugins generate your product catalogue for Google Shopping, Meta Commerce Manager, Microsoft, Pinterest and Snapchat on a schedule — so your products show up where shoppers browse, and every click checks out on your storefront.
B2B & wholesale
Company accounts with their own catalogues, price lists, payment terms, and invoicing. Wholesale buyers log in, see their prices, and order on account — a genuine second channel without a second platform.
Supplier & dropship
Connect suppliers, import their products into your catalogue, and keep stock levels synced from their side. When an order comes in, the supplier fulfils it — you sell things you never put on a shelf.
Headless & custom
Build your own storefront — a Next.js site, a mobile app, a kiosk — on the GraphQL storefront API, with the full public API behind it. Orbit stays the back office; the front end is whatever you want it to be.
For developers
If we haven't built it, you can.
Everything the dashboard does runs through the same public API you get access to. That's the honest answer to “does Orbit connect to X?” — if X has an API, the bridge can be built.
The API is the escape hatch
Orders flowing in from somewhere we haven't built for? An ERP that needs to stay in charge? The public API gives you the hooks — products and stock out, orders and customers in. You build the bridge; the orders land in your dashboard like any other.
Plugins extend the platform
Our own marketplace and feed integrations ship as plugins — built the same way yours would be, with their screens dropped straight into your dashboard rather than living in a separate tool. Developers can build and publish their own through the free partner programme.
The honest version
What's native, what's a plugin, what isn't here yet.
Plenty of platforms blur this line. We'd rather you know exactly what you're getting before you move your business onto it.
Built into the platform
- Hosted storefront on your domain
- B2B company accounts, price lists & invoicing
- Supplier product import & stock sync
- Public API, GraphQL storefront API & webhooks
Add with a plugin
- Amazon, eBay & Etsy — listings, stock and orders (free)
- TikTok Shop — catalogue and orders, synced both ways
- Shopping feeds for Google, Meta, Microsoft, Pinterest & Snapchat (free)
- All built and maintained by Orbit, installed from the plugin store
Not built yet
- Point of sale
- Native Facebook or Instagram checkout — feeds get your catalogue in front of shoppers there, but they buy on your storefront
- Anything else with an API: build the bridge on the public API
Channel questions, answered.
What's built in, what the API makes possible, and what we haven't built yet — straight answers.
Open the storefront first. Grow into the rest.
Start free with your hosted storefront, then add marketplaces, shopping feeds, wholesale accounts, or supplier connections when your business asks for them.