Discounts
Discounts that drive decisions.
Percentage off, fixed amounts, free shipping, or buy-X-get-Y. You pick who gets the code, what it applies to, when it runs, and how often it can be used.
Four discount types, one builder — nothing to install, nothing to bolt on.
Discount tools
Four ways to cut a price, on purpose.
Any percentage, anywhere you want it
Knock 10%, 20%, or any percentage off a single product, a whole collection, or an entire order. Set a minimum spend and a usage cap so the maths still works for you.
A flat amount off the total
£5 off, £25 off, any flat number you pick. Works on the whole order or specific products — useful for loyalty rewards, seasonal offers, or a make-good when something goes wrong.
Make delivery the deal
Waive the shipping cost instead of cutting the price. Pair it with a minimum spend — free delivery over £50 — and the discount pays for itself in bigger baskets.
The classic, with rules you control
Build BOGO and 'buy 3 get 1 free' offers. You pick which products qualify, which products get discounted, and the minimum quantity that triggers it.
Which type, when?
| Type | Best for | Pair it with |
|---|---|---|
| Percentage off | Sales events and clearance — the discount scales with the basket | A maximum discount cap, so 20% off never means £200 off |
| Fixed amount off | Vouchers, make-goods, and welcome offers with a known cost | A minimum spend, so £10 off applies to £60 orders, not £12 ones |
| Free shipping | Lifting average order value without touching product prices | A spend threshold — free delivery over £50 does the selling for you |
| Buy X get Y | Shifting multiples — BOGO, bundles, three-for-two | A minimum quantity and tightly scoped qualifying products |
The same engine powers your abandoned cart recovery emails — they can carry an auto-generated code with your own prefix.
Targeting & rules
Control over every offer.
Who qualifies, what products count, when it runs, how many times it can be used. All from one screen, no plugins to bolt on.
Require a minimum cart total before an offer kicks in. Nudges people towards a bigger basket without giving away the discount on a £5 order.
Cap total redemptions, or limit it to one use per customer. When the code hits its ceiling it switches off — no watching the dashboard at 3am.
Schedule an offer to go live at a specific date and time, and switch off when it's done. Queue the Black Friday code a week early and get your evening back.
Apply offers to specific products, whole collections, or individual variants. Run clearance on last season's stock without touching the rest of the catalogue.
Open a discount to everyone, or restrict it to specific customers you pick. A VIP code stays with your VIPs instead of ending up on a voucher site.
Put a ceiling on percentage discounts — 20% off, up to £30. Generous on a £40 order, sane on a £400 one. Your margin survives the big baskets.
Require a minimum number of items before the offer applies. The discount that needs three tees in the cart sells three tees, not one.
Attach a discount to a campaign and every redemption is attributed to it — so the promotion, not just the code, gets credit for its orders and revenue.
Discount questions, answered.
How discount types, scopes, limits, and scheduling actually work in Orbit — including what isn't supported yet.
Your first code takes about a minute.
Pick a type, set the rules, share the code — and link it to a campaign when you want to know what it earned.