Abandoned cart recovery
Abandoned cart recovery emails a shopper who leaves a cart a link straight back to it, on the delay you choose. Every cart that comes back is marked recovered, so you can see what the reminder is doing.
Automatic reminders
On the delay you set
Recovered orders counted
Real orders, not an estimate
Cart recovery on every plan
Abandoned checkouts in their own list
For you
Abandoned checkouts have their own list under Orders. Turn recovery on, pick a delay, and every abandoned checkout gets its reminder without you touching it.
Off until you turn it on. After that, every abandoned checkout with an email address gets a reminder. Orbit looks for quiet carts every 15 minutes.
Wait 1, 2, 4, 6, 12 or 24 hours after the last cart activity. Soon enough to catch them, late enough not to nag.
Keep “You left something behind!” or write your own, up to 200 characters.
Not sent, sent or clicked, with the cart total beside each shopper. Search by name or email, and open any cart to see its items and its email timeline.
Recovery on your own storefront
The cart restored in one click
For your customer
The reminder is a short email with one button. It brings them back to your own storefront with the cart they left already restored.
They land on a Welcome back! page with Continue to checkout and Review my cart, so they pick up where they stopped instead of starting again.
The email uses the logo and primary colour from your email Branding tab, and it is one of the customer email templates you can edit.
Send Test Email from the settings page puts the reminder in your own inbox before any shopper gets one.
Each link works for 7 days, so an old email cannot reopen a cart weeks later.
Runs without you
Six things recovery does on its own once it is switched on.
Every 15 minutes Orbit picks up checkouts left untouched past your delay, as long as there is an email address to write to.
Skips anyone who is on the payment page right now, so nobody gets a reminder halfway through paying.
One reminder per cart. Signed-in customers who turned off marketing emails are not sent one at all.
An address that has bounced or complained before is not written to again.
Marks the email clicked the moment the shopper uses the link to get back to their cart.
If the order goes through before the delay is up, no reminder is sent. If it goes through after the email, the cart is marked recovered and counted in your recovery rate.
The settings
Everything recovery can do, named the way the dashboard names it.
Timing
The clock starts from the shopper’s last change to their cart. Anyone on the payment page at that moment is skipped. The default is 1 hour.
Statuses
See where every cart’s reminder stands, and search the list by name or email.
The link
The link lands on your own domain, restores the cart and opens a Welcome back! page with a button to checkout.
Reporting
Clicks and recoveries come with their rate, so you can see where the drop is.
The email
Sent with your store’s logo and primary colour, editable in the template editor, with your sender address as the reply-to.
By hand
Open an abandoned checkout marked Not sent and press Send Recovery Email to send its reminder now. Send Test Email on the settings page puts the reminder in your own inbox first.
By Nebula and the API
Ask Nebula to switch recovery on, set the delay or read back the numbers. The public API lists carts, returns one, returns the analytics and sends a recovery email.
One email
Per abandoned cart
One reminder, sent on the delay you chose, with a link straight back to the cart.
Guests too
Signed in or not
A guest who typed their email at checkout gets the reminder, just as a signed-in customer does.
Real orders
Not an estimate
Recovered means an order was placed from that cart after the email went out. Nothing is modelled.
Pricing
£19
a month, billed yearly, ex VAT
Included: Cart recovery included
14 days free, no card
£64
a month, billed yearly, ex VAT
Included: Cart recovery included
14 days free, no card
£187
a month, billed yearly, ex VAT
Included: Cart recovery included
14 days free, no card
£749
a month, billed yearly, ex VAT
Included: Cart recovery included
14 days free, no card
FAQ
Everything shop owners ask before they switch it on.
Related
Guide
Why shoppers leave, what to send and when, and how to read the numbers.
Email templates
The reminder is one of the customer emails you can edit visually or in HTML.
Discount codes
Percentage or money off, or free delivery.
Included on every plan
Switch recovery on in your first week and see what comes back. 14 days free, no card required.
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