Add Google Analytics, Facebook Pixel, TikTok, and custom tracking scripts — then connect to the tools your business already uses.
Tracking settings screenshot
Tracking & pixels
Google Analytics
Paste your GA4 measurement ID and Orbit handles the rest. Track page views, conversions, and e-commerce events automatically.
Facebook Pixel
Install your Meta Pixel with a single ID. Track add-to-cart, checkout, and purchase events for retargeting and lookalike audiences.
TikTok & other pixels
Add TikTok Pixel, Pinterest Tag, Snapchat, or any custom tracking script. Manage everything from one settings page.
Custom scripts
Inject custom JavaScript into your storefront head or body. Add live chat widgets, heatmap tools, or any third-party snippet.
Integrations
Webhooks, REST API, and Zapier — connect Orbit to anything your business depends on.
Send real-time event data to any URL when orders are placed, products are updated, or customers are created. Build custom integrations without waiting for official connectors.
Full REST API access on every plan. Build custom integrations, sync with your ERP or warehouse system, or power a headless storefront.
Connect Orbit to thousands of apps through Zapier. Automate workflows like adding new customers to your CRM or sending Slack alerts on new orders.
Common questions about tracking pixels, integrations, and API access in Orbit.