Add Google Analytics, Meta Pixel, TikTok, and your own tracking scripts — then plug Orbit into the tools your business already runs on.
Tracking & pixels
Google Analytics
Paste your GA4 measurement ID and Orbit installs the script and fires the standard ecommerce events — page views, add to cart, checkout, purchase — without any extra setup.
Meta Pixel
Drop in your Meta Pixel ID and Orbit fires ViewContent, AddToCart, InitiateCheckout, and Purchase — so your Facebook and Instagram ads can retarget and find lookalike audiences.
TikTok, Pinterest & more
Add TikTok Pixel, Pinterest Tag, Snapchat, or any custom tracking ID. Manage the lot from a single settings page instead of digging through theme code.
Custom scripts
Paste a live chat widget, a heatmap tool, an A/B testing snippet, or any third-party script into your storefront head or body — no developer, no theme edits.
Integrations
Webhooks, a developer API, and Zapier — three ways to move data between Orbit and the rest of your stack.
Send real-time events to any URL when an order comes in, a product changes, or a customer signs up. Wire Orbit into your own systems without waiting on us to build a connector.
A full set of endpoints for products, orders, customers, inventory, and discounts. Use it to sync with your warehouse or ERP, or power a headless site where the shop front lives somewhere else.
Plug Orbit into CRMs, email tools, accounting software, and Slack through Zapier — triggers and actions, no code. Good for the bits that don’t warrant a full integration.
Pair with
Pixels and tags tell your ad platforms what to do. For the day-to-day view of sales, orders, and what’s actually selling, Orbit’s built-in dashboards do the job without a separate analytics tool.
Explore insightsStraight answers on pixels, webhooks, and the developer API. If something’s not ready yet, we’ll tell you.