Tracking and pixels

Your tags,
on in minutes.
None fire
without a yes.

Paste an ID for Google Analytics 4, Google Ads, Meta, TikTok, Snapchat or Pinterest and it goes on every page of your shop. The cookie banner is on from your first visitor, and each tag waits for the category the shopper agreed to.

Start for free
14 days free, no cardSee what each tag sends

Every tag and the cookie banner on every plan, from £25 a month

  • Google, Meta, TikTok, Snapchat and Pinterest
  • Cookie banner on by default
  • Google Consent Mode v2
  • Purchase conversions for Google Ads

Where do you advertise?

GA4 gets product views, basket adds, checkout starts and purchases with the order value. Add your two conversion labels and Google Ads counts the sales too.

Opens the event list below

Google Ads purchase conversions

With the order value, counted once

Google

Google Ads counts the sale, with its value.

Add your Google Ads conversion ID and the labels for purchase and add to cart. Each purchase conversion goes with the order value and the order’s ID, so Google Ads counts each order once.

GA4 ecommerce

GA4 receives page views, product views, basket adds, checkout starts, purchases and searches as its own ecommerce events, with no tag manager to set up.

Basket adds, if you want them

Add the add-to-cart label and every basket add is reported as a conversion too. Leave either label empty and Orbit skips that event.

Remarketing events

Product views, basket adds and purchases also reach your Google Ads tag as remarketing events, for the audiences you build in Google Ads.

Set up from the Google app

The Google Shopping Feed app can create both conversion actions in your Ads account and write the IDs into your tracking settings for you.

Start for free

Cookie consent built in

Banner, categories and Consent Mode v2

Consent

The cookie banner is on before your first visitor.

A new shop starts with the cookie banner switched on. Shoppers get Reject all and Accept all side by side, or choose category by category, and each tag waits for its category.

Four categories

Strictly necessary is always on. Functional, Analytics and Marketing start off, and the shopper decides.

Each tag knows its place

GA4 waits for Analytics. Google Ads, Meta, TikTok, Snapchat, Pinterest and every custom script wait for Marketing.

Consent Mode v2

Google’s tags get analytics_storage, ad_storage, ad_user_data and ad_personalization from the shopper’s choice, and an update if they change their mind.

Your banner, your words

Pick a bar, a centred box or a corner card, set the colours and corners, rewrite every line and link your own cookie policy. Change the version and everyone is asked again.

See what each tag sends

What each tag sends

Every event, listed.

Exactly what Orbit sends to each platform, which consent it waits for, and the count Orbit keeps for itself.

Your own numbers

Which channel paid, without an ad account.

Orbit notes where each shopper first arrived from and credits their paid order to that channel, in pounds. Links tagged utm_medium=cpc, paid or ppc count as Paid; utm_medium=email counts as Email; visits from ChatGPT, Perplexity, Claude, Copilot and Gemini count as AI assistants. When an ad platform and your till disagree, you have a figure built from your own orders.

  • Direct
  • Organic
  • Social
  • Email
  • Referral
  • Paid
  • AI assistants
  • Unknown
  • utm_medium=cpc
  • utm_medium=email

Google Analytics 4

Ecommerce events, no tag manager.

GA4 receives page views, product views, basket adds, checkout starts, purchases and searches as its own ecommerce events, so there is no tag manager to set up.

  • page_view
  • view_item
  • add_to_cart
  • begin_checkout
  • purchase
  • search
  • Waits for Analytics

Google Ads

Conversions and remarketing.

Purchase and add-to-cart conversions, each purchase with the order value and the order’s ID so it is counted once, plus remarketing events for product views, basket adds and purchases. The Google Shopping Feed app can create both conversion actions for you.

  • Purchase conversion
  • Add-to-cart conversion
  • transaction_id
  • Remarketing events
  • Waits for Marketing
Google Shopping Feed on the plugin store

Snapchat

Ecommerce events, and server to server.

The Snapchat Pixel gets page views, product views, basket adds, checkout starts, purchases and searches. The Snapchat Catalog Feed app adds Conversions API forwarding, which sends checkouts and purchases to Snap from the server.

  • PAGE_VIEW
  • VIEW_CONTENT
  • ADD_CART
  • START_CHECKOUT
  • PURCHASE
  • SEARCH
  • Pixel waits for Marketing
  • CAPI via the app
Snapchat Catalog Feed on the plugin store

Meta, TikTok and Pinterest

A page view on every page.

Paste the ID and each tag goes on every page of the shop, where it records a page view. Nebula can connect any of the three for you.

  • Meta PageView
  • TikTok page
  • Pinterest page
  • Waits for Marketing

Custom scripts

Anything else, as your own code.

Paste the code from inside a snippet’s <script> tags and give it a name, then edit it in place and switch it on or off without deleting it. Every custom script loads once the page is interactive and waits for Marketing consent.

  • Name
  • Script code
  • On and off per script
  • Edit in place
  • Waits for Marketing

Cookie banner

Four categories, your layout, your words.

Strictly necessary is always on; Functional, Analytics and Marketing start off and the shopper decides. Pick bar, modal or corner, set colours and corner radius, rewrite every line, link your policy, and bump the version to ask everyone again. The banner’s on switch sits with the other site-wide compliance switches under Storefront > Preferences.

  • Strictly necessary
  • Functional
  • Analytics
  • Marketing
  • Bar bottom
  • Bar top
  • Centre modal
  • Corner left
  • Corner right
  • Your colours
  • Your wording
  • Policy link
  • Version bump

Runs without you

The tag jobs you stop doing by hand.

Six things the shop handles once an ID is pasted.

Editing theme code

Each tag is a field. Paste the ID, save, and the card turns Active on every page of the shop.

Paying for a consent tool

The banner and the category blocking come with the shop, so there is no cookie tool to buy or wire in.

Configuring Consent Mode

Google’s four consent signals are set from the shopper’s choice and updated if they change it, with nothing to set up.

Counting a sale twice

Each Google Ads purchase conversion carries the order’s ID, so if the same order is reported twice, Google counts it once.

Waiting for a developer

Ask Nebula instead. Give it the platform and the ID and it connects GA4, Meta, TikTok, Snapchat or Pinterest for you.

Deleting a tag to test

Every tag and script has its own switch, so you can pause one and turn it back on later.

What to have ready

A few IDs, one settings page.

Every tag on this page is a paste into Settings > Customer Tracking. This is what to copy out of each platform first.

Google

Two IDs and two labels

Your GA4 Measurement ID from Admin > Data Streams, and your Google Ads Conversion ID with the purchase and add-to-cart conversion labels from Goals > Conversions > Tag setup. Leave a label empty to skip that event. The Google Shopping Feed app can create both conversion actions for you.

G-XXXXXXXXXXAW-XXXXXXXXXPurchase labelAdd-to-cart label

Social

One ID per platform

The Meta Pixel ID, TikTok Pixel ID, Snapchat Pixel ID and Pinterest Tag ID, each pasted into its own card. They go live on every page and wait for Marketing consent.

Pixel IDTag IDWaits for Marketing

Anything else

The code and a name for it

Paste the code from inside the snippet’s <script> tags and give it a name. It waits for Marketing consent too.

NameScript codeWaits for Marketing

Page first

Tags load after the page

Every tag and custom script waits until the page is interactive, so the first paint is never held up by a pixel.

Server to server

Snapchat Conversions API

The Snapchat Catalog Feed app sends checkouts and purchases to Snap from the server, alongside the pixel.

Marketing

Custom scripts

Every custom script waits for Marketing consent, so whatever you add follows the shopper’s choice.

Questions about your ad set-up? Talk to us

Pricing

Every tag, on every plan.

Solo

Included from here

£19

a month, billed yearly, ex VAT

Included: Every tag, custom scripts and the cookie banner

14 days free, no card

Team

£64

a month, billed yearly, ex VAT

Included: Every tag, custom scripts and the cookie banner

14 days free, no card

Pro

£187

a month, billed yearly, ex VAT

Included: Every tag, custom scripts and the cookie banner

14 days free, no card

Enterprise

£749

a month, billed yearly, ex VAT

Included: Every tag, custom scripts and the cookie banner

14 days free, no card

Compare every plan

Prices exclude VAT. Two optional apps go further: Snapchat Catalog Feed adds Conversions API forwarding, and Google Shopping Feed can create your Google Ads conversion actions. Each is priced on its store listing.

FAQ

Tracking questions, answered.

Straight answers on tags, consent and custom scripts.

Related

More on where buyers come from.

Insights

Sales by channel, in pounds

First-touch credit for every paid web order, with AI assistants as their own line.

See the insights

Channels

Google Shopping and the other feeds

Merchant Center feeds, and the app that sets up your Ads conversions.

See the channels

SEO

Found by search and by assistants

Sitemap, structured data, redirects and the AI Shopping readiness check.

See the SEO tools

On every plan

Paste an ID. Watch it go Active.

Connect your tags on the trial, check the banner on your own phone, then pick a plan from £25 a month.

Start for free
14 days free, no cardSee the pricing

We value your privacy

We use cookies to enhance your browsing experience, analyse site traffic, and personalise content. By clicking "Accept all", you consent to our use of cookies. You can manage your preferences or learn more in our Cookie Policy.