Sell wholesale from the same store you sell retail from. Each business customer gets its own price list, their staff sign in and buy at those prices, and trade buyers can apply for an account from your storefront. B2B runs on the Enterprise plan, in the same catalogue and Orders screen as everything else.
On the Enterprise plan: £999 a month, or £749 a month billed yearly, ex VAT, with a 14-day trial
Trade 2026 (GBP)
ActivePrice preview
What companies on this catalogue will pay.
Ventra Mesh Task Chair
Base price £346.00 Catalogue price £294.10
Zure Executive Chair
Base price £815.00 Catalogue price £699.00
Italia Boardroom Table
Catalogue price £853.00
Per-product overrides always win.
A price list for each company
Trade prices from product page to checkout
Trade applications built in
Sign-up form, approval and invitation email
Price whole ranges in one rule
By category, brand, tag or product type
A pricing catalogue per company. Assign it once and every buyer who signs in for that company sees trade prices on the product page, in the basket and at checkout.
Fixed prices or a percentage off, per product or per variant, in the catalogue’s own currency.
Price a category, brand, tag or product type in one rule: a fixed price, an amount off or a percentage off. A per-product override always wins, and a price preview shows what the company will pay.
A restricted catalogue limits what the company sees in listings and search to the products on it.
Each catalogue is set in one currency and converts at your store’s rates when a buyer shops in another. If a rate is missing, the price falls back to retail rather than guessing.
Approve straight into a company
With permissions and a spending limit
Switch customer registration to Approval required and add a company name field to your sign-up form. Each request lands in Customers → Registration requests for you to approve into a company, new or existing, or decline with a reason.
Name, email and company name from your storefront’s register page. No password yet: they set one when they accept the invitation.
Pick an existing company (suggested by name or reference) or create a new one on the spot, then set the invitation’s permissions and spending limit.
Approving sends the company invitation; declining sends your reason. Both go out under your store’s email branding.
Turn on the purchase wall and only verified members of an active company can buy. Browsing stays open to everyone.
Six things the B2B suite handles once a company is set up.
An order over a buyer’s per-order limit is stopped at checkout with a message that says why.
Trade prices are worked out on the server, so the product page, the basket and checkout always show a buyer the same price.
With the wall on, guests and non-trade customers can browse but not buy. Verified members of an active company can.
A company admin invites and removes colleagues, sets what each can do and spend, edits the company profile and approves access requests, all from their account page.
Import companies, users, permissions, spending limits and each company’s catalogue from a CSV, and export them again as CSV or Excel.
Webhook events tell your ERP when a company, its users or locations, or a catalogue changes.
The parts an IT buyer and a wholesale manager ask about before they sign.
Your buyer’s side
Buyers use your normal storefront. Signed in, every product page, basket and checkout shows their company’s prices, and their account page lists the company’s orders.
Company accounts
Each company page lists its contacts with their preset and spending limit, and the invitations still open. Create a user yourself or let the company’s admin do it.
Permissions
Each contact gets their own permission switches. Admin, Buyer and Viewer presets tick the boxes for you, and you can change any of them.
Catalogue rules
A rule applies to a product, a category, a tag, a brand or a custom product type, and sets a fixed price, an amount off or a percentage off. A per-product override beats every rule; after that, a rule for the one product, then whichever rule gives the lowest price.
Public API
List, create, update and delete companies, and upsert a company by your own external ID so your ERP stays the master. Company users, locations and catalogues have endpoints too.
Webhooks
Created, updated and deleted for companies, locations and catalogues; created, updated and removed for company users.
Import and export
Columns for company name, external ID, status, tax ID, note, pricing catalogue, tax exempt, and per user: email, name, role or permissions, spending limit and main contact.
Enterprise is £999 a month, or £749 a month billed yearly, ex VAT, with a 14-day trial. The same plan includes unlimited staff accounts, 1TB of storage, checkout customisation and the operations suite: inventory planning, purchase orders, bins and picking, and the fulfilment workbench.
£19
a month, billed yearly, ex VAT
14 days free, no card
£64
a month, billed yearly, ex VAT
14 days free, no card
£187
a month, billed yearly, ex VAT
14 days free, no card
£749
a month, billed yearly, ex VAT
Included: B2B: companies, price lists, trade applications
14 days free, no card
No cap
Companies and price lists
Add as many companies and pricing catalogues as your trade needs, all on the one Enterprise plan.
Their price
Everywhere they shop
A catalogue price replaces your retail and sale prices for that company’s buyers, on the product page, in the basket and at checkout.
Card or transfer
How trade buyers pay
At checkout, at their company’s prices: by card, or by bank transfer or another manual method you switch on.
The plan, price lists, trade applications, buyers and your ERP.
Channels
Marketplaces, feeds and your own systems, all ending in one Orders list.
See the sales channelsCustomers
Segments, custom fields and what a signed-in customer can see.
See customer accountsPlan
Everything else that comes with the plan B2B runs on.
See the Enterprise planB2B and the operations suite come with Enterprise at £999 a month. Book a walkthrough and see how your own trade customers would sign in and buy.
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