Gift cards that sell themselves.
Issue digital cards, track every balance in real time, and collect the cash before anything gets redeemed. One dashboard, no add-on fees, no per-card charges.
Gift card management
Everything you need, end to end.
Any value, with a note attached
Set the starting balance and an optional expiry, then email the card straight to the recipient with a personal message from the buyer. The 'gift card received' email is one of Orbit's built-in transactional templates — nothing to design first.
Always know the balance
Every card shows its current balance, original value, and full transaction history. You and the customer always know exactly how much is left and where it's been used.
Applied like cash
Customers enter their code at checkout and the balance comes off the total. If the order costs more, they pay the difference with any other method — if less, the remainder stays on the card for next time.
Four statuses, no mysteries
Every card is active, inactive, expired, or depleted — and moves between those states on its own as it gets spent or runs out of time. Deactivate a card from the dashboard and re-enable it later; filter by status to find any card in seconds.
Gift card analytics
Four numbers, always current.
Gift cards are money you're holding for someone else, so the dashboard treats them like it. Issued, outstanding, redeemed, and expiring — tracked card by card.
Total issued
£18,250
Lifetime value of every card sold or issued
Outstanding balance
£4,312
Unspent value — the liability figure your accountant asks for
Redemptions
£13,938
Value already spent back into your store
Expiring soon
7 cards
Cards approaching their expiry date, before the balance lapses
Illustrative figures.
Revenue & gifting
Three reasons gift cards are worth offering.
Cards aren't just a convenience — they're a revenue lever. Here's where the money actually comes from.
Paid upfront
Cards get paid for before they get spent. You collect the cash now and customers redeem it later — which is better for cash flow than the other way round.
New customers for free
Every card you issue introduces your brand to someone who might not have found you otherwise. The buyer hands it to a friend, and you've got a first-time shopper without spending anything on ads to reach them.
Reportable balances
Outstanding gift-card balances are tracked against every card so you can report on liability accurately, and customers can see what they have left whenever they check.
Gift card questions, answered.
How issuing, tracking, and redeeming gift cards actually works in Orbit.
Start issuing cards today.
Gift cards are built into every plan, with no per-card fees. Your first one can be in someone's inbox in minutes.