Kitchen and bathroom showrooms online: ranges as listings, samples to buy and design visits to book

This guide is for an independent UK kitchen or bathroom showroom, one or two sites and a fitting team, whose website is a brochure with a contact form. It covers how people shop now, what the nationals offer online, how to show a range, sell samples, book a paid design visit and take the deposit you agree, and what consumer law expects. Disclosure: we build Orbit Commerce, a UK ecommerce platform, so weigh the Orbit parts accordingly. Every rule and figure was checked against its source on 8 November 2026.

How do people buy a kitchen or bathroom now?

People browse ranges at home, shortlist two or three, and want to see a door colour in their own light before they give you a Saturday. Then they want a professional: Houzz’s 2025 UK Kitchen Trends Study of homeowners renovating a kitchen found 93% hired one and 44% a kitchen designer, with a median spend of £20,000 on a major renovation of a large kitchen (a vendor’s figures, published 31 January 2025, checked 8 November 2026).

The nationals built their websites around those two steps, the sample and the appointment (checked on their own pages, 8 November 2026):

• Magnet: “Book a free design appointment”, in store or virtual, 3D design included, and finance with Magnet as credit broker and Secure Trust Bank as lender.
• Wickes: a free design appointment for kitchens and bathrooms, installation with a two-year workmanship guarantee on selected ranges, and interest-free credit on bespoke kitchens.
• DIY Kitchens, an online retailer: up to three free door samples and free cabinet colour samples for a £6 delivery charge.

You can match the samples and the appointment this month: you already post door samples and your designers already visit homes. You do not need an online planner to match them: their 3D plans are drawn by designers at the appointment, as yours are.

What should a showroom website actually sell?

A showroom website sells four kinds of thing, each shown and paid for differently. The split between buy-now and quote is the one we set out for office furniture dealers in quote or buy now.

How do you show a range without a buy button?

A range is a product shown without a buy button, and its page has five parts:

1. A “from” price for a room you actually sell. “From £9,800 for a typical 3.6 m galley, supplied and fitted” tells a visitor whether they are in the right showroom. Base it on a kitchen you actually fit rather than the cheapest door in the smallest room.
2. Facts in custom fields, shown as a specification table. Door style, finish, carcass, guarantee and lead time, in the same order on every range, with tags for painted, handleless or in-frame. Custom fields are on every Orbit plan (our guide).
3. A gallery of the display and finished rooms.
4. An enquiry form in place of the buy button. Name, email, phone, a subject naming the range and a message, emailed to you, beside a “Book a design visit” button.
5. Promises the page can keep. The plan is your designer’s work, the price for a whole room comes from the design visit, and the showroom diary stays with you.

A showroom site mixes pages that sell with pages that take enquiries. The range and the tap are both products, and one product template serves both: a page builder element can carry a display condition on the product’s tags, so the buy box shows only for products tagged for sale online and the enquiry box only for ranges.

How do you sell samples, taps and sinks online?

As ordinary physical products: a weight and a shipping class per product, stock per location, and variants with their own price, SKU, photo and stock. A tap in chrome, brushed brass and matt black is one product with three variants, and a sample door is one product per range with a variant per finish.

With a manufacturer’s 3D model of a tap or a basin, the 3D Product Configurator add-on lets shoppers spin it, see it in each finish and drop it into their own room from their phone. For tiles, the Calculator Builder, which has a free plan, turns a shopper’s measurements into the number of packs they need, and on its paid plan puts that quantity in the basket. Both are plugins, priced on their own listings.

Delivery and fitting charges

Price delivery by shipping class: small parcel for samples and handles, courier for taps and sinks, two-person for a bath. Rules test weight, basket value, item count, shipping class and postcode, so “free over £100” and a remote-postcode surcharge sit beside the standard rate, a local pickup method at £0 can be named “Collect from the showroom”, and a basket that mixes classes ships one parcel per class. The price structure and the ASA and CMA wording rules are in our post on delivery and installation charges; the settings are on shipping and fulfilment. Fitting is never a checkout line: a kitchen is fitted on a quote, and a tap sold online is supply only, so say so.

Can customers book and pay for a design visit online?

Yes, if the visit has a price. A design visit is a service product: a duration, one place per slot, the notice you need, a gap between bookings for the drive, and a cancellation fee as a percentage with your policy in plain words. The customer chooses a date and time on the product page, pays the full price at checkout, and the booking lands on the Bookings calendar in your dashboard as Confirmed. They get a confirmation email, and Reschedule and Cancel under My Bookings in their account; Cancel shows the refund after your fee first. Kitchen and bathroom visits at different prices are two variants of one service. The detail is on bookings.

A booking is for the visit, so a customer who wants a particular designer asks through the enquiry form and you match them where you can, or you give each designer a visit of their own. The confirmation email carries a calendar file, so the visit sits in the customer’s calendar with its own reminder, and your day-before call stays the personal touch. A free visit comes in as an enquiry through the form on the page. The cost is your card rate and nothing else: a £150 visit paid with a UK personal Visa or Mastercard on Solo costs £3.25 in fees, with no fee per booking.

How do you take the deposit and the stage payments you agreed?

The quote is agreed at the table; the platform gets you paid for each stage. In the dashboard, create an order by hand: add a custom line (“Deposit, Hartwell kitchen, 25%”), set the delivery method and any discount, and save it as a draft until they confirm. Then copy a payment link that works for 7 days, email a payment-due invoice, or mark the order paid when the bank transfer lands. The next stage is another order with its own line, and if your store carries a VAT number the VAT invoice is emailed the moment payment is captured. Your quote stays the record of the whole job. Do one sum first: a £4,000 deposit by UK personal card on Solo costs £80.25 in fees; by bank transfer against the invoice it carries no card fee. The tools are on orders.

What does consumer law say about a big-ticket home purchase?

General information, not legal advice.

Consumer Rights Act 2015. The basics are in our post on what UK returns law requires; three sections bite harder on a fitted kitchen. Under section 15, goods installed incorrectly by you or under your responsibility do not conform to the contract. Under section 49, every service must be performed “with reasonable care and skill”. And under section 22, the 30-day right to reject does not start until the goods are delivered and, where the contract includes installation, you have said it is complete.

Consumer Contracts Regulations 2013. A sale made online (a distance contract) or agreed in the customer’s home (an off-premises contract, regulation 5) carries 14 days to cancel without a reason, from the day the goods arrive or, in lots, the last lot (regulation 30). A sale agreed in your showroom carries no such right (regulation 27). The exception to the right to cancel is regulation 28(1)(b): no cancellation right for “goods that are made to the consumer’s specifications or are clearly personalised” (gov.uk: “personalised or custom-made items, for example curtains”). A worktop cut to the room is inside it; a boxed tap is not. Tell the customer about the right before they commit, or the 14 days stretch by up to 12 months (regulation 31). Checked on legislation.gov.uk on 8 November 2026.

Deposits. The Competition and Markets Authority’s guide on cancelling goods or services says “non-refundable deposits should only be a small percentage of the total price” and that a business “is generally only entitled to keep or receive an amount sufficient to cover their actual losses” (2 March 2016, checked 8 November 2026). Since April 2025 the CMA can fine a business up to 10% of global turnover without going to court (gov.uk, 7 April 2025). A deposit is fine; a term that keeps all of it whatever happens may not be. Say whether deposits are protected: the KBSA’s ConsumerCare scheme covers up to 25% of the contract price or £18,750, whichever is less, for members who opt in (checked 8 November 2026).

Finance. A retailer that arranges finance with a third-party lender is likely to be credit broking and needs FCA permission. A firm that sells or quotes in customers’ homes is a “domestic premises supplier” that usually needs full rather than limited permission (fca.org.uk, checked 8 November 2026). Unless you hold that permission, leave finance copy off the website.

What else earns trust on a showroom site?

• Reviews. The Product Reviews plugin (free, on every plan) puts stars, a title and the buyer’s words on each product page, and every review waits for your approval. The Google Reviews element, a paid add-on, shows your Google rating on any page as a badge, carousel or grid, with up to five reviews as Google returns them, refreshed nightly (reviews).
• Case studies. The blog is on every plan with no post limit. Write up each finished kitchen as a post tagged “projects” and put a Blog Listing block set to that tag on the range page.
• The team. Team member cards in the page builder carry a name, role, bio and photo. Put the designer’s face beside the “Book a design visit” button.
• Live chat. The Live Chat add-on puts a chat button on every page and an inbox in your dashboard, with opening hours, an away message that turns a missed question into a ticket, and the shopper’s orders beside the thread.

Where Orbit fits

Everything above except the add-ons is in every Orbit plan, from Solo at £25 a month (£19 a month billed yearly, ex VAT), with a 14-day free trial and no card. That covers products with variants and custom fields, bookable services and the Bookings calendar, draft orders with payment links on orders, zones, classes and rates on fulfilment, the page builder and the blog. Solo has one staff account; Team at £85 a month has ten.

Cards run through Orbit Payments on Stripe at one published rate per plan, 2% + 25p for UK personal Visa and Mastercard on Solo, with nothing added on top; checkout also takes Apple Pay, Google Pay and Klarna (see our buy now, pay later post). The 3D Product Configurator and Google Reviews are plugins priced on their listings; Live Chat, Form Builder and the Calculator Builder each have a free plan and paid plans; Product Reviews is free. The theme store lists free and premium themes by industry; pick one for a showroom and change its colours, fonts and logo in the dashboard.

Read next: quote forms and price calculators for a trade website, taking phone orders and deposits with a payment link and selling furniture online.

Questions people ask about kitchen and bathroom showroom websites

Can a customer book a kitchen design visit online?

Yes, if the visit has a price. On Orbit a design visit is a service product: the customer chooses a date and time, pays the full price at checkout, and the booking appears on your Bookings calendar as Confirmed. A free visit comes in as an enquiry through the form on the page.

Can a customer cancel a kitchen ordered online or at home?

For 14 days from delivery, yes, without a reason, whether the sale was made online or agreed in their home; a showroom sale carries no such right. Goods that are “made to the consumer’s specifications or are clearly personalised”, such as a worktop cut to the room, are the exception. Tell customers about the right before they commit, or the 14 days can stretch by up to 12 months (Consumer Contracts Regulations 2013, checked 8 November 2026).

How much deposit can a kitchen showroom take?

The law sets no percentage, but the CMA says non-refundable deposits should only be a small percentage of the total price and a business may keep only enough to cover its actual losses if the customer cancels (gov.uk, checked 8 November 2026). Take what you need to order materials, say in writing what happens to it on cancellation, and say whether it is protected if you cease trading.

Can I offer finance on my showroom website?

Only with FCA permission. Arranging finance with a third-party lender is credit broking, and a firm that sells or quotes in customers’ homes is a domestic premises supplier that usually needs full rather than limited permission (fca.org.uk, checked 8 November 2026). Without it, leave finance off the site; a card, a bank transfer and a payment link cover the payments you agree.

Do I need a kitchen planner or configurator on my website?

No. The nationals’ 3D plans are drawn by their designers at the appointment, and yours will be too. The plan is your designer’s work; the 3D Product Configurator add-on shows a single product, such as a tap, in each of its finishes and in the shopper’s room through their phone.

Start with the ranges and one sample product, then add the design visit: the 14-day free trial, no card required, is long enough to build all three.